Market Research

What is a Market Research?

The market research is a tool that is designed to support business ideas or companies of any size that are starting or that have been operating for a while to help them define their value proposition, understand where is the growth going and understand the behavior of their target market; as well as knowing their which strategies they must have compared to their competitors. This market research validates a business idea.

What is the purpose of a Market Research?

This business tool has different functionalities; however, the main ones are listed below.

– The industry. Total value, growth and size; as well as share within the market, trends, threats, risks, etc.

– Target market. Growth and size, opportunities, trends, behavior, etc.

– Competitors. Direct and indirect competitors, their respective share, products and services, marketing strategies, strengths, value added, opportunity areas, analysis from their customer service, etc.


– Analysis and detailed information from the industry, competitors and target market.

– Opportunities and trends.

– Forecasts and challenges.

– Smart decisions.

– Continuous improvement.

This information is obtained through secondary sources through national and international data bases, articles, reports, etc; direct research though calls, emails and ads. With a market research you can anticipate risks and changes in the market while creating business strategies.

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Digital Marketing

What is Digital Marketing?

Digital marketing is the application or commercialization and promotion strategies through digital channels (internet). Digital marketing is diversified through different channels such as blogs, websites, Google search, email and social media pages.

These strategies differentiate from traditional marketing as these can be measured and an analysis in real time can be done. In fact, it is less expensive and more effective.

What is the importance of having a digital marketing strategy?

A digital marketing strategy is key for any company as besides analyzing what the competitors are doing to promote themselves, it also helps to find opportunity areas to create innovative and better strategies that the competitors; as well as finding competitors strategies deficiencies

In addition, a digital marketing strategy helps to find the proper social media pages to use for every company. On the other hand, a good digital marketing strategy helps to send the right message to potential clients, knowing their necessities and finding what they like, while showing a competitive advantage and creating current customer loyalty.


– Initial market research to analyze current competitors.

– Creation of the strategy of social media pages.

– Creation and maintenance of social media pages.

– Continuous improvement of social media pages.


What is a Recruitment?

Recruitment refers to the process of actively seeking out, finding, and hiring candidates for a specific position or job. The recruitment involves the entire hiring process, from the creation of a job profile according to the necessities and objectives of a specific company to the integration of the candidate in an organization and its respective follow up.

What is the purpose of Recruitment?

The main purpose of the recruitment purpose is to find the right people for the right organization, in order to prevent a disruption of the business activities of an organization.

In addition, an efficient recruitment process creates a wide pool of qualified candidates, from which the organization choose the best one.

It increases the success rates of hiring people as it eliminates the unqualified candidates, while proving a great experience for every candidate to maintain a good image of the organization.


– Creation of the job description and its respective displays.

– Selection of the best job boards to publish the vacancy.

– Publication of the vacancy.

– Screening of qualified candidates.

– Rejection of unqualified candidates.

– First contact with shortlisted candidates.

– Bridge between the candidates and the organization in the entire hiring process (communication regarding doubts, more questions from the company, set up the interviews, etc.).

– Research of the candidates.

– Follow up of the candidates not only during the hiring process and once they are hired.